Tag Archives: social media

Obsessed With Facebook Analytics?

I have a Facebook artist “page” (or fan page, or music page, or whatever one calls it). When I pull it up, it shows a header section which includes an up-to-date analytics graph.

As you can see, it depicts “total reach” along with activity by yourself and your “fans” on the page. “Reach” gives you an idea of how many people are actually seeing your activity in their news feed, shown as a 7-day total each day. I find myself going crazy looking at this graph. Some days the last seven days show over 600 people reached. (Woo hoo! “Break out the champagne!” Or “Hey friendly Starbucks barrista, make that latte a breve.”)

And then another day it drops down into the 200s or, perish the thought, below 100. Oh no! What happened? Did I do something to lose people? What do I need to do to get back on people’s news feed? Frantically, Googley-ga-ga-ing around on the Interweb educates me about something called “Edgerank” which is some highly classified set of calculations the gods of Facebook have concocted to determine who is “in” and who is “out”. I further learn that there are certain things that one can do to anger these gods and therefore bring lightening bolts, pestilence and famine upon the Edgerank score. Oh no! Have I become a stench in the nostrils of Facebook?

Of course, much of this is speculation about the nature of the Almighty Facebook, something akin to debating how many angels can dance on the head of a pin, or the nature of free will. Perhaps Edgerank is determined by trained squirrels in a special top-secret room pulling random levers. I say “trained” because I am not sure if untrained squirrels can pull levers. Do you know? Perhaps someone should Bing-bang-a-lang “trained squirrels”. I only know of the ones who appeared in the remake of Willy Wonka. Weren’t they amazing?

All to say, I have realized, and now admit that I am an analytics-a-holic and it has made my Facebook life unmanageable.  Fortunately, there is an option so that the cruel little graph doesn’t pop up every time I visit my page. Anybody want to start a support group?

And all professional squirrel trainers: Speak up. It’s time your voice is heard.



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The Music Business Looks Forward: 5 Social Media Predictions For 2012

Here’s an article about the ongoing changes in social media that I thought was worth sharing. It was a guest post on Hybebot.com by Shore Fire Media, a boutique public relations, online marketing, and digital strategy firm specializing in music and entertainment.

In the last year, the music industry shifted from cautiously experimenting with social media, to recognizing it as a necessary part of every marketing strategy, from the smallest bands to the biggest brands. It’s an exciting time. The tools and strategies we use daily shift at lightening speed. As a PR firm Shore Fire Media is focused on tracking this constant evolution.  In the spirit of this inquiry, we asked music industry insiders and social media experts what they see for the future of social media. From a focus on mobile, to social listening, to the demise social media as we know it, here are predictions that will help guide us through 2012.

1) SOCIAL MEDIA IS DEAD, LONG LIVE SOCIAL MEDIA – As social media becomes an extension of our everyday activity, it will become an inseparable part of media as a whole.

“It’s not even relevant anymore to say social media is “ubiquitous.” People share their lives, dreams, and even deaths via status updates. They meet significant others online and break up with significant others online. Social media is part of everything we do.” – Katie Baker, Reporter for The Daily

“If you spend your day at a Kenny Chesney stadium show walking around backstage instead of hitting the parking lot to learn from and hang with the fans, you’re missing out.  They have a lot to offer.  For me, social media is the equivalent of that parking lot, except it’s on a computer and there’s less rum involved.” – Matt Petty, VP Digital Marketing at Morris Artists Management, LLC

“Relevance in “real time” will determine which messages gain traction in social media channels. It is not just about targeting a demographic anymore, but about relevance to the conversation taking place “right now” on the social graph.” – Paula Batson, PR Executive

2) LISTEN UP – Listening to music will become a social experience as services like Spotify broadcast and post what users listen to on their social graphs.

“The Spotify/Facebook relationship is just heating up and people will increasingly look to social media, i.e. their friends, to discover music.” – Olga Makrias, Vice President of Publicity at Universal Music Group

“If Spotify continues to grow and be successful it’s going to be very powerful as a sharing and community building tool.” – Bruce Warren, Program Director at WXPN

“Listening services are transitioning from radio-type streaming services like Pandora to on demand services like Spotify very quickly, while smaller artists are flocking to services like Bandcamp and Soundcloud.” – Luke Carrell, Social Media Strategist at Attention, Editor at International Tapes

3) WATCH OUT – YouTube, Netflix and Hulu will create exclusive content, threatening traditional cable, while television will incorporate social watching services as an incentive to tune in.

[Social watching services] allow people to find each other based on the content of their experience. Television will increasingly incorporate web experience, and feedback of content will become more and more looped and integrated, driving more people to participate on the web.” – Melea Seward, Owner, Board Of Us

“The trend toward end-user as publisher/media outlet will continue. Facebook’s recent redesign was done with this in mind and I know Youtube is also keen on the concept-obviously.” – David Henson, Concord Music Group

4) FACEBOOK FIRST – Facebook will continue to dominate the market, with Twitter gaining steam, especially for news and media. The jury is still out on Google+.

“I am on the fence on Google+ but we’re starting to experiment. I am cautiously optimistic.” – Bruce Warren, Program Director at WXPN

“Twitter will continue to be the single most important REAL TIME news source in the world.  There is no better place to get information on what is happening right now than twitter” – David Henson, Concord Music Group

“With time and additional marketing, G+ will be a formidable challenge to Facebook. It took years for Gmail though they are now one of the largest email providers.” –  Matt Philbin, fmr Director of Financial Planning, Amazon

“The novelty has worn off of Facebook, and it has emerged as one of our strongest outlets for interacting with fans.  I don’t expect that to change, especially considering how hard Facebook works to constantly improve the user experience – a key element MySpace ignored.  I’m interested to see what Twitter has in store once the novelty wears off with regards to a more robust media experience.”

– Matt Petty, VP Digital Marketing at Morris Artists Management, LLC

5) ON THE GO – Mobile and tablet devices will grow to become the dominant form by which we consume social media.

“If you didn’t know this already, or if you had any doubts to commit: mobile, mobile, mobile is the new location, location, location.” – Bruce, Warren, Program Director at WXPN

“People on mobile devices can consume their social graph’s shared content from a single place and respond to it, while being simultaneously signed into Google+, Twitter, YouTube, Facebook.” – Melea Seward, Owner, Board Of Us

“Students will be using iPads instead of chalkboards by 2015:  Schools are changing the way they teach by keeping up with modern technologies such as the iPad to continue education and keep learning as dynamic and fun as possible.” – Chip Schutzman, Miles High Productions

via The Music Business Looks Forward: 5 Social Media Predictions For 2012 – hypebot.

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Music PR in 3-Months: 1 Week In

I am now one week into my Cyber PR campaign. (If you’d like the backstory, read my post last week here.) So, how is it going? A better question perhaps would be, what is happening? What is supposed to happen? Here’s the publicity workflow in a nutshell:

  1. CyberPR searches for media resources that may have interest in the type of music I do. These resources include blogs, podcasts, eMagazines, etc. They send them a VPK (virtual press kit).
  2. When a resource is interested, they interact with the VPK on Cyber PR’s site
  3. Eventually (hopefully) the resource will feature the music on their website by posting a review or including it in a music podcast
  4. I can build on the buzz by referencing the feature placements in my social media. The whole idea is to get buzz (i.e. “press”) that will intrigue people to check out my music

So far, the Cyber PR folks have reached out to about a dozen resources, fitting into the following categories: 4 blogs/audio blogs, 5 podcasts/internet radio stations, 2 general websites, and 1 newspaper. Here is a partial list: Blissology (yoga), DailyOM (yoga), It’s Your Health Network (radio), Outsight (indie radio), Erk FM & Insomnia Radio, Paranormal Ghost Stories, Lobstercast (comedy), Gaming Girls Want (gamers).

I am not sure of the relevance of some of these choices. Nonetheless, I am working on engaging with these folks through a combination of  commenting on blog posts and twitter interactions (mentions, retweets, and direct messages). The point of such engagement is to differentiate myself from the pack of people who may have VPKs (or other solicitations) sent on their behalf and do not interact at all. After a few days of rubbing cyber elbows, my next task is to contact them directly and ask if they would check out my VPK. I am not sure how much elbow rubbing is required, we’ll see.

I am rediscovering the value of Twitter, and I have been interacting with people, following them, them following me. I have discovered the importance of Twitter lists and have put all the resources in a list so I can scan what people are up to.

Well, that’s about it for now. As things heat up, I will be blogging about them.

Here’s what my CyberPR dashboard looks like for the resources that are added daily:

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Music PR in 3-Months: Day 1

I am quite excited to say: And so it begins!! For those of you who have been tuning in for awhile, I entered a blogging contest (way) back in the summer of 2010, blogging about my experiences working through the book Music Success in 9 Weeks by Ariel Hyatt. Ariel (pronounced like the initials “R.E.L.”) has a publicity firm called ArielPublicity which specializes in internet-based public relations. Her brand name is “CyberPR” and you can check it out here.

Anyway, as you may know, I won the first wave of three blogging contests her firm held. And the prize? A complimentary 3-month Cyber PR campaign. SWEET!! What does one get in a Cyber PR campaign? To quote their site “a Cyber PR campaign:

  • Gets you prominently featured on blogs, podcasts, & iRadio worldwide
  • Supercharges you Facebook, Twitter, & social media profiles
  • Creates a virtual cornerstone upon which to build future success”

I wanted to wait until I had my new CD finished before I “launched”; however, once I started the intake process, I realized I wanted a professional bio written. I will share the bio in a subsequent post. With that finally done, we are now officially launched!

I have a lot to learn and a lot to do. This is not something where they just run off and do their thing on my behalf. They are connecting me with various handpicked internet media “resources” (blogs, podcasts, and internet radio stations) by reaching out to them with my virtual press kit (VPK). It is my responsibility to cultivate a relationship with these resources now that the doorbell has been rung, so to speak. This initially can be as simple as a Twitter Follow or Facebook Like or blog subscription. Then it will move on to more direct messaging. I will be blogging about my progress.

Well that’s enough blog blabber for one day. I have some resources to connect with.

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What’s next?

Wow! I feel like a chapter has ended. I have been working on my new CD for almost a year. And now it’s finished!! I got the delivery a couple of days ago. I’m looking at the boxes. It looks wonderful (the CD’s, not the boxes). It sounds wonderful. I am SO proud. It is available now on my Bandzoogle website here, will be available on CDBaby in a few weeks, and then eventually on iTunes, Rhapsody, Amazon, etc. You can read more about the rollout in my monthly newsletter.

So, what’s next? I am putting a band together and am planning a few release parties in the Seattle area for September. I have to figure out how to market this thing. I won a free 3-month PR campaign through CyberPR. I need all the help I can get. Word of mouth is a wonderful thing.

In addition to hustling my product, I am now working on a CD with my good friend Scott Burnett. This is just the two of us and will be produced solely in my home studio, so it will be done much quicker. More about this in the days and weeks to come…

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Why DIY Is Facing a Darwin Moment… – from Digital Music News

Reblogging this from Digital Music News. Wow! I haven’t heard of most of these, but I feel under internal pressure (constantly) to check them out whenever I hear about them for the first time. Too crazy!! There are more that aren’t mentioned that I’m looking into: RootMusic (recommended by Ariel and CyberPR), DamnTheRadio (acquired by the folks at FanBridge), and some others that I can’t quite remember. No wonder! Read on…

Why DIY Is Facing a Darwin Moment…

If you’re a musician, you have an interesting issue: too many DIY, direct-to-fan options. The space is just totally overloaded with tools, direct-to-fan platforms, and analytics options… it’s like a supermarket with too many aisles! But can this wildly overcrowded, overlapping marketplace last for long?  Or is the DIY sector headed towards a grim, Darwin moment?

Here are just thirty companies competing in this space.  Some are highly differentiated, most are not.  And, we have a feeling we could easily double this tally.


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ASCAP Trip Recap

Sheesh, I was congratulating myself over blogging every day about the ASCAP Expo, but I had to split a day early to attend my nephew’s wedding in Tucson, so I was running out of time. By the way, if you ever have to take an early flight out of Burbank airport, the rental car counters don’t open until 6, good luck finding breakfast, things are pretty darn mellow. I was freaking out a little over returning the car, but it only took five minutes to go through security, and they don’t have those full body scanner thingies.

The Expo was beneficial, I got a lot out of it, I wish I could have gone to the whole thing. Since this was my second year, I was more selective about what I wanted to learn, so I wasn’t quite the wide-eyed sponge from the previous year. By the way, have you ever seen a sponge with eyes? I personally haven’t. I propose we ask Nemo for the definitive answer. Well there is of course Sponge Bob Square Pants, but we’re talking reality here. (Right, and I just suggested interrogating Nemo.)

One fun thing was that I got to meet Ariel Hyatt in person! She is the owner of Ariel Publicity and author of “Music Success in Nine Weeks”, which you will know if you go sleuthing around on this blog, I won a 3-month PR campaign by participating in a blog-writing contest.

Once again, she moderated a panel about using social media for fan engagement. It was very useful information. I found out that research indicates that the best times to post to Facebook, send out emails, etc. are 11AM, 3PM, and 8PM. Also, when you send emails at 6AM, it will be sure to show up in the first page of people’s email inbox, (unless one is getting spammed to death). Another tidbit is that anything you post on Facebook or Twitter has about a 30-minute shelf life, so you really can’t over-post status updates because otherwise people just won’t seem them. It makes sense if you think about it. How often do you click on the “Older Posts” link at the bottom of your news feed? It goes against my aversion to annoying people but I’m just going to have to get over it.

I also stopped by the Bandzoogle booth, where they were evaluating people’s websites and giving advice. I had one of the founders of Bandzoogle look at mine and his first reaction was that there was too much information on my home page. It needed less stuff, bigger fonts, more white space, and an obvious focus of the main “call to action” element on the page. My call to action is the email signup widget and do to my tend to be verbose, it got kinda buried on the page. If you’re interested in receiving my newsletter, you can sign up here: http://kellycarpentermusic.fanbridge.com

So the last two days I did another website makeover. The signup widget is clearly displayed, my Passage promo video is right underneath it along with a picture of the Passage Special Edition CD, and I did some menu reorganization. Go check it out at http://kellycarpentermusic.com

Well that’s about it for now. The first picture is of the Renaissance Hotel where the Expo was held in downtown Hollywood. And the picture below is of an auto repair shop that obviously does not want to sell gas. The actual average price of regular in that neck of the woods was anywhere from $4.25 to $4.35 a gallon. Ouch!


Yep, that's $4.85 a gallon.


Filed under Music Career, Music Success in Nine Weeks Blog Challenge

Will I get my “smojo” back?

Shock and horror envelop me as I realize how absent I have been on the social media scene these days. Yes, you’ve heard it before: I have been seriously engrossed in my latest record project. I’m finding it’s been pretty hard these days to come up for air, dust off the Facebook thingy, scrub some rust off the Twitterator. And blogging again? The thought fills me with panic. I am so rusty, I’m not sure what to blog about.

So now I am worried: Will I ever get my smojo back?

You know what I mean: Smojo is the “mojo” of social media. Smojo. I think I lost it.

People’s exhibits A, B, and C: I seem to have bloggers block. I am almost voiceless and faceless on Facebook. And I am about 140 characters short of a full Tweet. Serious hypo-smojo.

For a while I thought I could overcome my smojo deficiency by getting into video blogging. I bought a webcam, found out it wouldn’t work with my Mac, bought another webcam, it seems to work only half the time. Why the webcam when I already have a digital camcorder? Well I wanted to do screen casts of me mucking about in my music tools as I finished working on my record. That and I plan to do some live streaming house concerts which I discovered can’t be done with my camcorder. So pesky technical obstacles persist that will one day be overcome with time and attention.

Meanwhile, I need to get my smojo back. So I’m jumping back in the game with nothing more to say than that I have nothing more to say than this: Here I am. Hello world once again.

Incidentally, I decided to google “smojo” and discovered it’s the name of a band. Well it’s no longer just the name of a band. Unless they trademarked it. Then I’m in trouble.

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