Tag Archives: Facebook

Music Apps for Facebook Fan Page (part 1)

These days, there are SO many options for putting your music on a Facebook “fan” page, it is hard to know which one is best. And I’ll tell you that I haven’t figured it out yet. So that means I will probably try all of them, or at least quite a few. Here is a current and partial list of ways to fashion a Facebook music page: Reverbnation, RootMusic, CDBaby, BandCamp, FanBridge/DamnTheRadio, OneSheet, SoundCloud and more…

Why do I want a Facebook page for my music? I would like to make it easy for people to listen to my tracks and buy them.

I have been told that RootMusic is way cool since it gives you a lot of formatting options, especially if you go with a paid plan. The only catch is that you have to put your tracks up on SoundCloud. That would be okay if you could easily buy tracks directly from SoundCloud, but you can’t. Instead, you can link a “buy” button to some other commerce service. Now things are starting to get complicated.

One artist has their “buy” button linked to their BandCamp page. Well, if that’s the case, why not just put the BandCamp page on Facebook? So I decided to try that out for starters while I sort out the rest. And for the first time, I actually have a track for sale on BandCamp. It’s an alternate take of a song called “Waiting” with some forest noises that I produced using a wonderful plug-in called Speakerphone. (Now I’m getting geeky, aren’t I?)

Here is a link (click on the picture) to my Bandcamp Facebook page:

And here is the handy Bandcamp widget:

I can put that just about anywhere, along with its Buy and Share links.

And here is the link to my SoundCloud page (again click on the picture) which also includes the song with a buy button which will take you to the Bandcamp page:

And here is that nice picture of a forest that I got off of stock.xchng. The picture is by Jorge Barco who is a designer in the UK. Click on the picture to get to his site.

Hey, and if you found this information useful in your own endeavors, buy a download of my song. It’s only 50 cents, or name your price if you so choose. Cheers!

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The Music Business Looks Forward: 5 Social Media Predictions For 2012

Here’s an article about the ongoing changes in social media that I thought was worth sharing. It was a guest post on Hybebot.com by Shore Fire Media, a boutique public relations, online marketing, and digital strategy firm specializing in music and entertainment.

In the last year, the music industry shifted from cautiously experimenting with social media, to recognizing it as a necessary part of every marketing strategy, from the smallest bands to the biggest brands. It’s an exciting time. The tools and strategies we use daily shift at lightening speed. As a PR firm Shore Fire Media is focused on tracking this constant evolution.  In the spirit of this inquiry, we asked music industry insiders and social media experts what they see for the future of social media. From a focus on mobile, to social listening, to the demise social media as we know it, here are predictions that will help guide us through 2012.

1) SOCIAL MEDIA IS DEAD, LONG LIVE SOCIAL MEDIA – As social media becomes an extension of our everyday activity, it will become an inseparable part of media as a whole.

“It’s not even relevant anymore to say social media is “ubiquitous.” People share their lives, dreams, and even deaths via status updates. They meet significant others online and break up with significant others online. Social media is part of everything we do.” – Katie Baker, Reporter for The Daily

“If you spend your day at a Kenny Chesney stadium show walking around backstage instead of hitting the parking lot to learn from and hang with the fans, you’re missing out.  They have a lot to offer.  For me, social media is the equivalent of that parking lot, except it’s on a computer and there’s less rum involved.” – Matt Petty, VP Digital Marketing at Morris Artists Management, LLC

“Relevance in “real time” will determine which messages gain traction in social media channels. It is not just about targeting a demographic anymore, but about relevance to the conversation taking place “right now” on the social graph.” – Paula Batson, PR Executive

2) LISTEN UP – Listening to music will become a social experience as services like Spotify broadcast and post what users listen to on their social graphs.

“The Spotify/Facebook relationship is just heating up and people will increasingly look to social media, i.e. their friends, to discover music.” – Olga Makrias, Vice President of Publicity at Universal Music Group

“If Spotify continues to grow and be successful it’s going to be very powerful as a sharing and community building tool.” – Bruce Warren, Program Director at WXPN

“Listening services are transitioning from radio-type streaming services like Pandora to on demand services like Spotify very quickly, while smaller artists are flocking to services like Bandcamp and Soundcloud.” – Luke Carrell, Social Media Strategist at Attention, Editor at International Tapes

3) WATCH OUT – YouTube, Netflix and Hulu will create exclusive content, threatening traditional cable, while television will incorporate social watching services as an incentive to tune in.

[Social watching services] allow people to find each other based on the content of their experience. Television will increasingly incorporate web experience, and feedback of content will become more and more looped and integrated, driving more people to participate on the web.” – Melea Seward, Owner, Board Of Us

“The trend toward end-user as publisher/media outlet will continue. Facebook’s recent redesign was done with this in mind and I know Youtube is also keen on the concept-obviously.” – David Henson, Concord Music Group

4) FACEBOOK FIRST – Facebook will continue to dominate the market, with Twitter gaining steam, especially for news and media. The jury is still out on Google+.

“I am on the fence on Google+ but we’re starting to experiment. I am cautiously optimistic.” – Bruce Warren, Program Director at WXPN

“Twitter will continue to be the single most important REAL TIME news source in the world.  There is no better place to get information on what is happening right now than twitter” – David Henson, Concord Music Group

“With time and additional marketing, G+ will be a formidable challenge to Facebook. It took years for Gmail though they are now one of the largest email providers.” –  Matt Philbin, fmr Director of Financial Planning, Amazon

“The novelty has worn off of Facebook, and it has emerged as one of our strongest outlets for interacting with fans.  I don’t expect that to change, especially considering how hard Facebook works to constantly improve the user experience – a key element MySpace ignored.  I’m interested to see what Twitter has in store once the novelty wears off with regards to a more robust media experience.”

– Matt Petty, VP Digital Marketing at Morris Artists Management, LLC

5) ON THE GO – Mobile and tablet devices will grow to become the dominant form by which we consume social media.

“If you didn’t know this already, or if you had any doubts to commit: mobile, mobile, mobile is the new location, location, location.” – Bruce, Warren, Program Director at WXPN

“People on mobile devices can consume their social graph’s shared content from a single place and respond to it, while being simultaneously signed into Google+, Twitter, YouTube, Facebook.” – Melea Seward, Owner, Board Of Us

“Students will be using iPads instead of chalkboards by 2015:  Schools are changing the way they teach by keeping up with modern technologies such as the iPad to continue education and keep learning as dynamic and fun as possible.” – Chip Schutzman, Miles High Productions

via The Music Business Looks Forward: 5 Social Media Predictions For 2012 – hypebot.

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A Great Facebook Enhancement for Musician Fan Pages

I get pretty wary these days when the folks at Facebook make changes, but here is one that I didn’t notice until recently that is great for people with Facebook fan pages. You now have the ability to use your fan page as if it is your profile page. You can do this temporarily and then switch back to your personal profile page as you are normally used to using it. Here is a screen shot of my fan page and where to make this change:

Here I click on “Use Facebook as Kelly Carpenter” and now Kelly Carpenter Music is my current identity.

Why is this a cool thing? While you have your fan page as your profile page, whatever you share to Facebook now gets posted on your fan page wall instead of your personal wall. This is a great convenience. For example, when I upload a new video to YouTube and use its share feature, the video will post on my fan page instead of my personal page. This is more convenient than having to copy the link and create a post on my fan page.

Anything that has a Facebook share will work this way as my fan page is now set up as my official Facebook profile page. When I get done posting this entry to my blog, I will use the share feature directly.

After you’re done posting to your fan page, you can switch Facebook back to use your personal page as your profile page. Here I click on “Use Facebook as Kelly” and things work as usual. Anything I share to Facebook now gets shared on my personal wall.

It is very important to switch back because while your fan page is your profile page, your personal profile page wall is hidden. But you can switch back and forth as often as you like, so use it when you need it, then switch back.

Cool eh?

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Ways to Help Out: Get Viral!

Hopefully my title was intriguing and not off-putting. I would hate to scare people away with words like “get viral”. Notice I didn’t say “get a virus”. That would mean a totally different thing, of course. I heartily recommend avoiding all viruses, computer or otherwise. So, just to set the record straight, I am saying “no” to viruses and “yes” to virality. Is “virality” a word? Probably not. How about “viralses”? Or perhaps “virali”, although that last one sounds like a pasta noodle or a medication. So, having established my support for getting viral, with no clue how to turn that into a plural, I am getting around to what the heck I am talking about. Here it is:

Lately I have encountered quite a few people who I see only occasionally, and their greeting is accompanied by encouraging words like, “I have really been enjoying your blog posts.” or “I like the videos.” or “Digging your website.” It’s heartening to know that people are enjoying what I’m doing, and occasionally I’ll see a comment or a “like” on Facebook and I am encouraged by it. As most of you know, I am just starting out trying to do this music thing full time, and part of my business growth is propelled by spreading the word via social media about what I do.

If you want to get behind what I am doing there are some simple things you can do to help out: get viral!

What does it mean for something to go viral? Perhaps you remember the old saying: “Some people told someone and then those people told someone else and then those people in turn told someone, and so on and so on and so on”. You can help spread the word about what I am doing simply by sharing my posts, blogs, videos, invites, etc. on your profile. When you share something of mine to your profile, it becomes visible in your news feed which all of your friends see. If they in turn share it on their profile, it will in turn get shared on their news feed and become visible to their friends. This is called going “viral”. Here is a specific example:

Let’s say I post a video blog on YouTube and then share a link to it on my Facebook profile. This will show up in the news feed of some of my 600 or so Facebook friends. Let’s say you are one of those friends who see this on your news feed, you watch the video and enjoy it and then decide to share it on your profile with a comment like “This is something really cool that a friend of mine is doing. Go check it out.”. Suppose you have 600 friends, and your profile post shows up in some of their news feeds and they in turn share the video. Well, You get the idea. Let’s say that out of 600 friends, perhaps the post shows up in 100 news feeds*. And let’s say that 20 percent share the post with some encouraging comment like “love the video!”. Here’s the math:

  • Video shows up first in 100 of my friend’s news feed, and 20 share it to their profile with a nice word
  • The video now shows up in 2,000 of their friend’s news feeds (20 shares x 100), 20% of their friends share (400)
  • The video now shows up in 40,000 news feeds (400 x 100), 20% of those people share (8,000)
  • The video now shows up in how many news feeds?  _____ (hint: 8,000 x 100)

Now, here is the cool thing about this: Every person in this scenario only had to share the video once!

* Perhaps you’re wondering where the 100 comes in. Things that you post don’t show up in all of your friend’s news feeds. I’m not sure what the real percentage is, so I just pulled something out of the air, such as 100 out of 600. (Actual results may vary. Past performance is no guarantee of future earnings. All maneuvers performed on a closed track with professional stunt drivers. “Virali” is not for everyone. Although rare, tell your doctor if any of these serious side effects occur: bleeding, rashes, bleeding from rashes, severe muscle and joint pain, an unresistable urge to sing songs from “Phantom of the Opera” in supermarkets, trouble breathing, coma, or death.)

So this is how you can help me out and “spread the love”. Perhaps you are thinking of sharing this blog post (do it) or the following video (yeah, do that too!) or the following fan list signup (where people get a link to a free song emailed to them).

Thanks for your support!!

Here’s my latest video which shows outtakes from my recording session in Canada:

If you click on the “YouTube” button, it will take you to YouTube and you can then Share to your facebook profile.

Here is a song download widget you can share right here to Facebook, and your friends can share, and so on:

And finally, you can click on the “Share this” Facebook link below to share this blog post.

Cheers and thanks for sharing (and caring)!

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Music Success in Nine Weeks – Nine Weeks After

Yes, it’s hard to believe that about nine weeks have already gone by since the end of the Wave 1 Blog Challenge. I am so grateful for the challenge and the amount of progress I made during that time. I thought it would be good to reflect on how things are going now and share that with y’all. So what have I been up to since then?

Well, first of all, I won the grand prize for the Wave 1 blog challenge! This means I get a free 3-month PR campaign from Ariel Publicity whenever I want it. When I started the blog challenge, I decided to give it 110%, fully expecting to win. Of course, I knew there were 82 other contestants that were “all in”, so as much as I wanted it to be me, and visualize it so, I was still very surprised to win. I am so grateful for Ariel and company! Even if I hadn’t won, the amount of progress I made would have been reward enough. But it’s great to win! Here are some highlights of my progress since then.

Making a New Recording

After nine years of no output, I went into the studio in Vancouver with some friends and started work on my new album. The post-production is taking longer than I expected, so I won’t have it ready for release until after the new year, at which time I will take advantage of the PR campaign. If you’d like to keep track of my progress, I have been making a video blog series that you can see on my website, KellyCarpenterMusic.com

My 15-Second Pitch

My official pitch is “Instrumental piano infused with splashes of Chill, Jazz, Americana, and Post-Rock. Perfect for daydreaming, relaxing with friends, and beach sunsets”. When I share this, people appear a bit perplexed, asking questions like “what’s ‘chill'” or “what’s ‘post-rock'”. Of course, I can use this as an opportunity to hand then my card with my website address. But I have also added a bit more meat to my pitch once people land on the site. Speaking of…

My Website

I have been keeping tabs on the wave 2 and 3 blog challenge contestants and have found their website development ideas to be very helpful. So, I decided to do a mini-overhaul of my own website which I launched last July. One major change was to make the front page dynamic where before it was pretty static except for changing the free song I give away. I have moved my “news” section to the main page and am updating it at least twice a week. I am also employing BandZoogle’s available page elements more fully. I now consider myself an advocate for BandZoogle; I suggest you check them out if you are a music artist and still not sure who to use for your site.

My main page also features an expanded pitch: I am a music artist, songwriter, and producer in the Seattle area who is currently focusing on “Instrumental piano infused with splashes of Chill, Jazz, Americana, and Post-Rock.” What does that mean? Well, imagine the “new age” stylings of Kevin Kerns, David Lanz, and Michael Gettel, mixed in with the jazz and Americana influences of Dave Grusin, Lyle Mays and Bruce Hornsby, against a backdrop of Chill and Post-Rock beats and textures. The result? Perfect music for daydreaming, relaxing with friends, and beach sunsets.

Social Media

There is so much to continue to develop regarding social media. For Twitter, I try to do at least five tweets a day. I find that Echofon is a great Twitter client for the Mac. It makes it easy to find new people to follow and also to increase your presence by retweets and follows. I get an average of about half a dozen new followers each week. As far as Facebook goes, I find it challenging to get people to visit my fan page, and more importantly, interact with it. I started video blogging my album project and have tried creating FB events around each video blog episode release. When it comes to personal and professional blog posts, as well as events, I am spreading out the timing of sharing them on FB profile and fan page. For example, when I do a new video blog, I will share it to my FB fan page one day, my FB profile, the next day, my BandZoogle page the day after. That way, my announcements don’t get all clumped together in the FB news feed.

I am also keeping track in a spreadsheet every professional thing I post or share and then checking out the analytics of my blog, BZ, and FB fan pages at the end of the week to see what the effects of those posts are. Of course, I want to drive up my site visits and search engine rankings so it helps to know what’s working vs. what’s not.

Blogging

This, by far, is my greatest opportunity for growth. By blogging, I am referring to finding music blogs that feature music similar to what I do, commenting on songs, and building enough cred with the blog hosts to be listened to when I send them songs to consider. I believe that a nine week course could be developed just for this piece of the puzzle alone. How about “Blogging Success in Nine Weeks”? Short of that, there is an excellent free e-book by Chris Bracco called “How To Really Get Your Music On Blogs”. You can find this on TightMixBlog.com. I highly recommend it.

Mailing List and Newsletter

I roll my own HTML for my monthly newsletter and then send it out via FanBridge. They have a great preview feature so you can see exactly what your newsletter will look like before you send out the full campaign. You can save multiple drafts and also manage multiple mailing lists. Good stuff.

One thing to know. If you like giving away a free song in your newsletter, don’t bother trying to imbed a music player in your newsletter. Most mail web services will throw a fit over security issues and possibly divert your email to the junk folder. So now, I simply include a link. And I just discovered FanBridge makes it real easy to download a song; I’m going to check it out.

I am still tweaking the free song giveaway. I get very few email signups via the freebie. So I am trying a “mystery gift” approach where they won’t hear the song until after they sign up and download the song. Currently, I am using BZ’s signup widget, although it is a bit confusing what the difference is between a email member and a full-fledged member, the latter of which requires a separate signup process.

By far, the best way to build the email list is at events. I am doing a couple of keyboard workshops this weekend at a conference and hope to add at least 200 people to my list. We’ll see.

Networking

A well-timed opportunity during the blog challenge got the ball rolling with live networking. I am pretty shy and introverted, but when I went to a local “wine walk”, it wasn’t difficult to figure out what to ask people to get them to talk about themselves. “What made you decide to get into the wine business?” “How would you describe this wine?” And in the case of the local “boutique” winemakers, “What do you do for your day job?”.

How Do I Do All This?

I am in this full-time. I don’t have a day job. This is a good thing, but it is also challenging because I have a lot to learn about effective time management. I realized that I needed to work out a weekly rhythm in order to be consistent with all my business activity. This is what I came up with:

  • Mondays – Work on the newsletter email list, catch up on email, read and comment on music blogs, post and promote the video from last week on FB profile page
  • Tuesdays – Catch up on social media, write a personal blog and post to FB profile page, post video to BZ news blog
  • Wednesdays – Work on newsletter or finish up whatever free songs I’m working on this month. If it’s the week before the newsletter, it’s time to change the free song for the email list incentive. Share the previous day’s personal blog post on the FB fan page if it’s professionally oriented, such as this blog post.
  • Thursdays – Create new music day!! It’s important to set aside time to just create new stuff, whether it’s some instrumental music or songwriting (music with lyrics, which I haven’t done much in a while). The fruit of this work is both mentally beneficial as well as material that I can use for freebies. Since I’m getting into video blogging, I can do a lot of this with the digicam in record so that I have fresh video content.
  • Fridays – Produce a video for the video blog, then post it to YouTube and share a link to it on FB fan page. Also, create a news post on BZ about whatever I’m up to. And finally, review web traffic analytics on my main music site (kellycarpenter.com) my songwriting site (kelsongs.com), by BZ site, FB fan page, BandCamp, etc.
  • Mondays – And that brings us back to “doe”, also known as “rinse and repeat”

Pomodoro

All the above is necessary business stuff and, of course, on top of that all, I have projects I need to work on, such as my new album, keyboard workshops I’m preparing for, practicing music, etc. So much to do, and it seems like I never have enough time to do it. The sheer weight of stuff to do and the fact that I have ADD, means that I need some type of time management framework in order to not get too overwhelmed. Enter the “Pomodoro Technique”. Major thanks to fellow blog challenge alumnus Neil Milton for telling us about this. This blog post is already way too long, so I won’t go into detail here, but if you struggle with time management and feel shamed by the clock that seems to be moving faster than you’d like, check out PomodoroTechnique.com.

If you found this post useful at all, please express your gratitude by “liking” my FB fan page which can be found at http://facebook.com/KellyCarpenterMusic and/or share this post on your FB profile. We all benefit when we share the love.

Cheers!

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