Tag Archives: CyberPR

Music PR in 3-Months: 1 Week In

I am now one week into my Cyber PR campaign. (If you’d like the backstory, read my post last week here.) So, how is it going? A better question perhaps would be, what is happening? What is supposed to happen? Here’s the publicity workflow in a nutshell:

  1. CyberPR searches for media resources that may have interest in the type of music I do. These resources include blogs, podcasts, eMagazines, etc. They send them a VPK (virtual press kit).
  2. When a resource is interested, they interact with the VPK on Cyber PR’s site
  3. Eventually (hopefully) the resource will feature the music on their website by posting a review or including it in a music podcast
  4. I can build on the buzz by referencing the feature placements in my social media. The whole idea is to get buzz (i.e. “press”) that will intrigue people to check out my music

So far, the Cyber PR folks have reached out to about a dozen resources, fitting into the following categories: 4 blogs/audio blogs, 5 podcasts/internet radio stations, 2 general websites, and 1 newspaper. Here is a partial list: Blissology (yoga), DailyOM (yoga), It’s Your Health Network (radio), Outsight (indie radio), Erk FM & Insomnia Radio, Paranormal Ghost Stories, Lobstercast (comedy), Gaming Girls Want (gamers).

I am not sure of the relevance of some of these choices. Nonetheless, I am working on engaging with these folks through a combination of  commenting on blog posts and twitter interactions (mentions, retweets, and direct messages). The point of such engagement is to differentiate myself from the pack of people who may have VPKs (or other solicitations) sent on their behalf and do not interact at all. After a few days of rubbing cyber elbows, my next task is to contact them directly and ask if they would check out my VPK. I am not sure how much elbow rubbing is required, we’ll see.

I am rediscovering the value of Twitter, and I have been interacting with people, following them, them following me. I have discovered the importance of Twitter lists and have put all the resources in a list so I can scan what people are up to.

Well, that’s about it for now. As things heat up, I will be blogging about them.

Here’s what my CyberPR dashboard looks like for the resources that are added daily:

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Filed under Music PR in 3-Months

Music PR in 3-Months: Day 1

I am quite excited to say: And so it begins!! For those of you who have been tuning in for awhile, I entered a blogging contest (way) back in the summer of 2010, blogging about my experiences working through the book Music Success in 9 Weeks by Ariel Hyatt. Ariel (pronounced like the initials “R.E.L.”) has a publicity firm called ArielPublicity which specializes in internet-based public relations. Her brand name is “CyberPR” and you can check it out here.

Anyway, as you may know, I won the first wave of three blogging contests her firm held. And the prize? A complimentary 3-month Cyber PR campaign. SWEET!! What does one get in a Cyber PR campaign? To quote their site “a Cyber PR campaign:

  • Gets you prominently featured on blogs, podcasts, & iRadio worldwide
  • Supercharges you Facebook, Twitter, & social media profiles
  • Creates a virtual cornerstone upon which to build future success”

I wanted to wait until I had my new CD finished before I “launched”; however, once I started the intake process, I realized I wanted a professional bio written. I will share the bio in a subsequent post. With that finally done, we are now officially launched!

I have a lot to learn and a lot to do. This is not something where they just run off and do their thing on my behalf. They are connecting me with various handpicked internet media “resources” (blogs, podcasts, and internet radio stations) by reaching out to them with my virtual press kit (VPK). It is my responsibility to cultivate a relationship with these resources now that the doorbell has been rung, so to speak. This initially can be as simple as a Twitter Follow or Facebook Like or blog subscription. Then it will move on to more direct messaging. I will be blogging about my progress.

Well that’s enough blog blabber for one day. I have some resources to connect with.

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ASCAP Trip Recap

Sheesh, I was congratulating myself over blogging every day about the ASCAP Expo, but I had to split a day early to attend my nephew’s wedding in Tucson, so I was running out of time. By the way, if you ever have to take an early flight out of Burbank airport, the rental car counters don’t open until 6, good luck finding breakfast, things are pretty darn mellow. I was freaking out a little over returning the car, but it only took five minutes to go through security, and they don’t have those full body scanner thingies.

The Expo was beneficial, I got a lot out of it, I wish I could have gone to the whole thing. Since this was my second year, I was more selective about what I wanted to learn, so I wasn’t quite the wide-eyed sponge from the previous year. By the way, have you ever seen a sponge with eyes? I personally haven’t. I propose we ask Nemo for the definitive answer. Well there is of course Sponge Bob Square Pants, but we’re talking reality here. (Right, and I just suggested interrogating Nemo.)

One fun thing was that I got to meet Ariel Hyatt in person! She is the owner of Ariel Publicity and author of “Music Success in Nine Weeks”, which you will know if you go sleuthing around on this blog, I won a 3-month PR campaign by participating in a blog-writing contest.

Once again, she moderated a panel about using social media for fan engagement. It was very useful information. I found out that research indicates that the best times to post to Facebook, send out emails, etc. are 11AM, 3PM, and 8PM. Also, when you send emails at 6AM, it will be sure to show up in the first page of people’s email inbox, (unless one is getting spammed to death). Another tidbit is that anything you post on Facebook or Twitter has about a 30-minute shelf life, so you really can’t over-post status updates because otherwise people just won’t seem them. It makes sense if you think about it. How often do you click on the “Older Posts” link at the bottom of your news feed? It goes against my aversion to annoying people but I’m just going to have to get over it.

I also stopped by the Bandzoogle booth, where they were evaluating people’s websites and giving advice. I had one of the founders of Bandzoogle look at mine and his first reaction was that there was too much information on my home page. It needed less stuff, bigger fonts, more white space, and an obvious focus of the main “call to action” element on the page. My call to action is the email signup widget and do to my tend to be verbose, it got kinda buried on the page. If you’re interested in receiving my newsletter, you can sign up here: http://kellycarpentermusic.fanbridge.com

So the last two days I did another website makeover. The signup widget is clearly displayed, my Passage promo video is right underneath it along with a picture of the Passage Special Edition CD, and I did some menu reorganization. Go check it out at http://kellycarpentermusic.com

Well that’s about it for now. The first picture is of the Renaissance Hotel where the Expo was held in downtown Hollywood. And the picture below is of an auto repair shop that obviously does not want to sell gas. The actual average price of regular in that neck of the woods was anywhere from $4.25 to $4.35 a gallon. Ouch!

Ciao!

Yep, that's $4.85 a gallon.

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Filed under Music Career, Music Success in Nine Weeks Blog Challenge